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Freeserve blitzkriegs UK with charm offensive

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Freeserve is in an all out bid to win the hearts and minds of the UK Net community before it spins off part of its business later this year. With the memorable catchphrase "I found it on Freeserve" the monster ISP is running a major ad campaign on TV, radio and in the press. A spokeswoman for Freeserve refused to disclose exactly how much cash is being spent to publicise the service. Freeserve has also taken its product out on the road giving people at shopping centres and railway stations the chance to try out Freeserve for themselves. It's also offering subscriptions to a special Freeserve series of Haymarket's new monthly magazine the net which launches on 18 June. The new Freeserve-sponsored paper mag will be available online and sold at Dixons, Currys, The Link, PC World and @Jakarta Stores. It's expected that sales through Freeserve and Dixons Group stores will give the magazine a total distribution of more than 200,000 copies, making it the UK's biggest Internet publication launch. Haymarket has huge plans for the net -- the print run for the launch issue is understood to be more 15 million, with copies distributed free with the UK's Sunday newspapers. Freeserve chief executive John Pluthero said: "We want to be associated with a magazine which will help our customers get the most from Freeserve and the Internet. We chose Haymarket's new magazine because it understands and delivers exactly what consumers need -— a clear and simple guide to the Internet." ®

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