Sequent slags off Sun Microsystems

You know a company is worried when it takes out full-page ads in magazines slagging off the competition. To whom do we refer? Step forward, please, Sequent, whose placement of the accompanying ad in UK business rag The Economist points a rather firm finger at the door marked 'Last Chance Saloon'. Any ad whose headline contains the word 'Sun', twice, looks rather like an ad for Sun rather than Sequent. Of course, Sequent won't be terribly worried about the cost of the ad, because it carries the magical mantra 'Intel Inside', which means Chipzilla will be picking up a sizeable chunk of the not-inconsiderable tab. And, we wonder, just who is the forceful yet caring dude pictured? The ad copy fails to throw any light on the matter. But, hey, when you've been the "recognised pioneer of Intel processor-based data centres since 1983 with robust, highly-scalable server solutions", everyone knows your name. That's right: Compaq. ®