Feeds

It's girls on top on the Web

Ecommerce being driven by gender differences as women e-shop 'til they drop

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

There is further proof today that women are making the Web a more feminine place to be -- the student dorm equivalent of girls buying air-freshener for communal toilets. It appears that the days when the Net was a landscape dominated by technology-oriented men are well and truly over. At the end of last year 38 per cent of US women used the Web closing the gap on their male counterparts to just eight per cent. In mid 1997, women trailed men by 21 per cent. But the study by the Strategis Group shows that, while the gender imbalance is disappearing, major differences remain in how the Internet is used. "The surge in female Internet use largely explains why clothing, for example, is the fastest-growing category of ecommerce, as female online purchasers buy clothing at a 4:1 ratio compared to males," said Jeff Moore, Internet consultant with the Strategis Group. Nothing to do with the fact that men dislike shopping for clothes and prefer buy their apparel online, then. "Alternatively, men buy software at a 3:1 ratio and electronics at a ratio exceeding 5:1," he said. Last week it was reported that more than 96 million women would be online by 2001 accounting for 45 per cent of worldwide Web users. ®

Intelligent flash storage arrays

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.