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Never let it be said cross-media partnerships aren't beneficial. Today we spotted a small, apparently unremarkable press release from Disney. Apparently, its premium subscription service, Disney Club Blast, part of its Disney.com site, has just been named best Web site by Family PC magazine. So far, so straightforward. Trouble is, the release neglects to mention Family PC, formed some years back to cash in on the burgeoning home PC market and kids-oriented computing is published by Ziff-Davis and... er... Disney. ®

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