Iomega opens direct sales operation

Hopes to regenerate revenue via Web

Iomega today set up a direct sales arm, operated through its Web site, in a bid to generate more revenue from sales of its drives and media. Right now, the service is only available to US-based customers. Roll-out schedules for continental Europe and the UK were not yet available at the time of posting. The move follows CEO Jodie Glore's ongoing campaign to return the troubled storage specialist to consistent profitability -- he managed it in the last two quarters, but the cost of internal changes and redundancies may yet work against him Part of Glore's plan involved the merger of the company's separate professional and personal product divisions into a single unit sub-divided by product type. That made Iomega appear more like a one-stop storage shop, a structure that suits Web sales well. ® See also Iomega shuts plants, readies redundancies Iomega makes money again (ish) Iomega flogs off Ditto Iomega returns to profitability, begins reorganisation

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