Feeds

Businesses can source HP direct

US Web trial to hit Europe later this month

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Hewlett-Packard will start selling PCs direct to business customers in the US today. The US vendor will sell directly through its Web site to corporate customers and the SMB market. Servers, desktops, notebooks and handhelds will all be sold direct. It has been shifting consumer PCs and computer products over the Internet in the US for around 16 months. Today's move will put it in competition with the likes of Dell and Compaq, in an area where HP has traditionally leant on its resellers. An HP representative told The Register there were no plans at present to sell direct to corporates in the UK. However, there will be a pilot site selling direct to the consumer market in Europe launched at the end of this month. Regarding the Web site for US customers, he said: "This is what the market is asking for. HP customers see what Dell has done, and are demanding it from us." HP will not cut its dealers out of the equation completely, but will let them compete for HP's business. Customers can order directly from the HP Web site or follow a link to a list of recommended local dealers. For larger volume orders, HP will work behind the scenes with systems integrators. This is similar to its approach to selling direct to consumers, where its direct online sales compete with retailers. HP said it was forced to offer the service in light of Dell's success with its Gigabuys Web site. It wanted to catch those SMBs that would otherwise use direct vendor Dell. ®

Remote control for virtualized desktops

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Free virtual appliance for wire data analytics
The ExtraHop Discovery Edition is a free virtual appliance will help you to discover the performance of your applications across the network, web, VDI, database, and storage tiers.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.