Web ad watchdog with no email
ASA says it take a whole year to get an email account set up -- yikes!
It will be at least a year before the advertising watchdog is fully tooled up with an email address to receive complaints about ads on the Internet. Earlier this month the Advertising Standards Authority (ASA) complained that it didn't receive enough complaints about Net-based advertising. It's possible that since then it's finally dawned on someone that part of the reason for the empty in-basket may be that it didn't have an email address for complaints. If people want to complain at the moment they have to print out the offending ad and post it to the ASA. Aaaaahhh, how old fashioned. An ad watchpuppy said he hoped that by next year people would be able to send the ASA emails along with images of the ads in question. "There's much more to it than just setting up an email address," he yapped. So it seems... Here at The Register, we'd like to hear from anyone who has battled for a whole year to get themselves fixed up with an email account. ®
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