Feeds

Toshiba sets its sights on system builders’ business

New range of SME PCs will be co-branded with resellers

  • alert
  • submit to reddit

Boost IT visibility and business value

A range of white box PCs due to be launched early next month, will see Toshiba competing directly with SME-friendly system builders. The move, planned only for the US at present, will target the SME market, which is currently largely supplied by smaller, independent system builders. This is a change of tack for Toshiba, which has previously set its sights on playing in the same markets as PC giants like Compaq and Dell. The Toshiba Equium 3200 is a line of build to order mini-tower PCs, designed to fit underneath a desk, with only the monitor visible on top. They will be co-branded with resellers, who can set their own prices as Toshiba will not publish a list of recommended pricing. The 3200 adds to Toshiba's current Equium 7100 PCs, aimed at the corporate market in the US and UK. In the UK, there is also the 3000 range, launched in October, which targets the SME market. Colin White, Toshiba UK desktop product manager, told The Register that the Toshiba UK office would be watching the scheme very carefully to see how successful it was. "There are no plans to co-brand PCs in the UK at the moment. But that is not to say it will not happen," he said. The line will be launched in the US on 7 June. The same range will be launched over here mid-June, but not with the same build to order initiative, stressed White. "This is one of the worst industries to be in. You can't please everyone all the time. Yes, this will put us in direct competition with some system builders, but it is a case of survival," he said. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.