The Register®

Original URL: http://www.theregister.co.uk/1999/05/28/amd_trademarks_own_name/

AMD trademarks own name

This has got to be trademark-blunder of the year

By Mike Magee

Posted in Business, 28th May 1999 11:16 GMT

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In what appears to be a colossal oversight, AMD has only just registered the words Advanced Micro Devices as a trademark. The application for the trademark was taken out on the 12th of March last. Just think what hay others might have made out of the oversight. Other trademarks recently registered include GigaNIC. So we'd better watch out for that product too. So far, AMD's ALEREON.COM has not made an appearance on the Wibbly Wobbly Web. Keep an eye out for it. We have reason to believe this is part of a huge AMD marketing push against Intel's Celeron. ®