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Hog Tied at Making Markets over Harley competition

No one’s come forward to claim the star prize of the publicity raising campaign

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Making Markets, the pride of Staines, launched a competition last year giving away its MD’s Harley Davidson. Those of you who got one of the scratchcards may be interested to know the name of the winner of this mother of all motorbikes. At The Register, we can reveal that the only winner was the MD himself, George Evans. At the time, ex-Datrontech employee Evans promised every reseller in the channel the chance to ride off on his dream machine. No, we’re still talking about the Harley! But no one found the lucky scratchcard, so Evans got to keep his beloved Harley – a present from his girlfriend. Several of the other, less expensive, prizes were won. Several lucky punters picked up polo shirts or handheld organisers, a source close to Making Markets tells us. But the phantom scratchcard - which could win the Harley - was never discovered. Meanwhile, Making Markets raked in loads of publicity and resellers for its on-line product, Send IT Now. Tens of thousands of these cards were distributed at the Computer Trade Show in Birmingham, or mailed out late last year. So have a rummage in the filing cabinet, and if you find the little blighter, make sure you take Evans’ advice and Send IT Now. ®

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