Independent consultancy, CallCentric will create 200 jobs in Britain after a £2 million investment from venture capital company 3i. The jobs, due by the end of the year, will form part of the expansion of CallCentric’s European call centre business. The Windsor-based company said the call centre industry currently employs two per cent of the UK workforce. Its growth rate of 30 per cent was creating over 100,000 jobs annually in Europe. CallCentric is a call centre consultancy advising businesses on technology and operation. David Berger, CallCentric MD, said: "Call centres are forming the backbone of UK economic prosperity and are the hotbed for technological innovation. "As ecommerce increases, so too will the need to integrate call centres to support e-business." CallCentric’s customers include Lloyds TSB, Credit Suisse and Latvia Telecomm. ®