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Ciscom Ltd is in deep doo-doo after its marketing stunt to lure Netties onto its stand backfired today at Internet World 99. Instead of making people curious to visit the stand, the sight of Darth Vader and his two intergalactic storm troopers armed to the teeth only served to terrify people witless. Visitors could have been forgiven for thinking that they had walked onto the flight deck of the Death Star rather than an exhibition hall at Earl's Court in West London. "It looks like they're guarding the stand," said one timid Net user. "People are just too scared to even get close," observed another desperate to feel the force. While other companies were overrun with Netties eager to find out the latest, Ciscom was deserted. But if that wasn't enough, Middlesex-based Ciscom -- Cisco Systems' newest 'Gold Partner' placed an ad in the exhibition guide that will have progressive thinkers up in arms. A young woman in a suggestive pose and only wearing a bikini top poses the question: "Need support?" The answer is emblazoned on her stretched-top. "CIS", on one large silicon-enhanced boob, and "COM" on the other. No doubt if she was on the Ciscom stand she'd probably say: "Is that a light sabre in your pocket or are you just pleased to me..." Shocking. Absolutely shocking. ®

Build a business case: developing custom apps

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