Marchitecture(n)

The Oxford English Regictionary, part 550

Marchitecture(n). The use of marketing hype to position a stopgap product as a cure for cancer, the answer to life, the universe and everything, or to excuse a company's inability to deliver a genuinely innovative product on time. Cf, the Pentium III 550 processor; any car built by the Rover Group; the iMac.

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