AMD's Alereon still shrouded in mystery
But positioning made clear by Intel's Little Brother
An email to our friends at AMD Europe has elicited a reply, of sorts, to our question about Web domain ALEREON.COM. As reported here last weekend, AMD registered the domain name about two weeks ago, and it is only the fourth domain name the company owns. Now an AMD executive, Robert Stead, has told us exactly what his company's positioning against the Intel Celeron is. In response to the question, is this AMD's Celeron?, Stead replied: "We position the K6-2 against the Celeron, it ships today at 300-475Mhz, and every part in the range has both 3DNow! and a 100Mhz front side bus." AMD positions the K6-III against the Pentium 3. Doesn't really tell us much about what ALEREON.COM is, does it? ®
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