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SME resellers given credit boost by Samsung

Korean giant will underwrite sales to smaller businesses

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Internet Security Threat Report 2014

Samsung will launch a credit scheme to finance SME targeted computer purchases from resellers. Called Samsung Refresh, the scheme is designed to make it easier to sell networking kit and services to small and medium sized businesses. It will let authorised resellers supply customers on credit. The programme will be underwritten by Samsung Networks, and will be available by late June. Customers will make monthly repayments that can also cover network installation, training and maintenance. Samsung said the scheme would give the channel a long-term revenue stream, as an upgrade plan would also be incorporated. Resellers will receive payment from Samsung as soon as a network is installed. Samsung itself will vet end-users and perform the credit checks. Nigel Russell, Samsung Networks MD, said: "Everybody thinks they have the answer to the SME market. But companies need to recognise it has different characteristics to other markets." "An IT network evolves over time. Individual components are likely to be added or changed as applications develop or technology advances. Not only does that make forward planning difficult, but budgets must constantly grow to keep pace. Samsung is working to eliminate that uncertainty for SME businesses." ®

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