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Now, we know that experience counts for a great deal in the Wacky World of high tech PR, but it would appear some organizations are demanding a level of experience that few people under the age of 120 could possibly boast. The Great Satan of Hardware is currently searching for a spin paramedic in the UK and one hopeful applicant, perhaps naively, reckoned that his 27 years working with such two-bit companies as IBM, Intel, Digital and ICL would put him right in the frame for the job. No such luck. The heartless cads at Dell turned him down claiming they were looking for someone with more experience. So if you know any 99 year olds who can cobble together a press release, walk unaided and empty their own colostomy bags, point them in Dell’s direction. ®

Build a business case: developing custom apps

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