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Creative denies move into European PC sales

Will it eventually sell boxes in Europe?

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Lisa Peres, European channel marketing manager at Creative, said today that her company has no plans to extend sales of PCs into Europe. But the fact that it is already doing so in Singapore and South America has caused disquiet amongst rival graphics board manufacturers. One UK distributor of rival graphics products said: "How do customers feel when they discover that they're major suppliers compete against them? Creative Labs has launched its own range of PCs. We do not know if these are for sale in Europe yet but they are in Singapore and South America. Reports reach us that they are selling well. How long can it be before they also start selling in Europe?" Creative executives told The Register last week it had no plans to sell machines in Europe and that the scheme, in Brazil, had existed for two years. It had seen a market opportunity there. ®

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