Feeds

Intel's Otellini outlines chip strategy

No intention to squash rivals

  • alert
  • submit to reddit

The essential guide to IT transformation

Paul Otellini, general manager of Intel's architecture business group, paid a whistle-stop visit to London today and outlined the company's business strategy. He also mentioned a new product which comes out next week which we're not allowed to talk about. So go here to find out about the 550MHz Pentium III. Otellini said: "Two years ago, we realised how important the Internet would be. We were looking for the new killer application. It appeared underneath us and it was the Internet." He said Intel's transition from the Pentium II to the Pentium III would be the fastest ever. "Very soon we'll have .18 micron on the Pentium III for both desktops and mobiles and that will give us economies of cost and speed," he said. He said that the Intel architecture will be the premier method of accessing the Internet. Although Intel is committed to developing the StrongARM platform, he said no one was entirely sure how successful the so-called appliance market would be. "It could be a zero billion dollar business," he said. He said that Intel had not yet had a chance to look at AMD's K7. "We look at every product competitively," he said. "Intel's major goal is typically to displace our own products and to bring out new products that better the old ones," he said. On Intel's pricing on the Celeron processor this year, he said: "We'll be as competitive as we need to be at the low end. We've always made money on the Celeron, it's a profitable product for us. You can't sell below cost -- it's illegal in the US. We don't aim to squash anybody, we aim to be competitive." He said Intel was happy with the progress of the IA-64 platform. "We announced the $250 million fund [earlier this week] to work on the next layer of applications for smaller companies that may not have the financial means to port ," he said. "I'm comfortable wthat we'll have enough target applications at the time of the Merced launch," he said. "IA-64 will be faster and more cost effective. We're trying to move to places where IA-32 does not yet reach." ® See also Intel's desktop chip prices Intel's mobile chip prices Intel's server chip prices

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?