Feeds

Great Satan of Software moves in on SMEs

Microsoft rolls out channel scheme to target small businesses

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Microsoft has expanded its Direct Access scheme for resellers following growing channel interest in the scheme. The software heavyweight is offering a CD with its £199 package, which offers advice and product information to those selling to the SME market. This adds to existing products and training. There are also seminars taking place in London on 17 and 18 May. The CD is an online booklet offering advice on how issues like the Euro and the Web affect small and medium businesses. Microsoft said Direct Access was now targeting 21,000 resellers in the UK. There are currently 10,000 resellers involved in the scheme. Resellers receive a box with 30 software offerings, described by one Microsoft reseller as "a techie sweet shop", from which they can choose 13. These 13 products, for internal use or demonstration purposes, are worth around £4000, according to Microsoft. VARs also get one free training seminar and the opportunity to attend the quarterly briefings on technology and market updates. Ian Brooks, MD of Cardiff reseller IB Business Development, applauded the scheme: "More vendors need to realise that the SME market is different to selling to larger companies. It isn’t a matter of simply using the same business techniques on a smaller scale." Direct Access originally started last February as Net Results. It expanded into a more complete programme due to channel interest in selling to the SME market. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.