Feeds

Fly Me, I'm Virgin Net

Wannabe Portal for travel and music

  • alert
  • submit to reddit

Boost IT visibility and business value

Virgin Net has decided to shift its Net strategy and reposition itself instead as a portal jammed with content rather than as a conduit for people to hook onto the Net. The decision by one of the most familiar names in the business is an indication of just how competitive the provision of Net access has become in the UK. Sources at Virgin Net told The Register that the Online Service Provider (OSP) was not about to dump its ISP function -- or its 200,000 customers who get a leg up to the Web using Virgin Net. Nor will it stop recruiting new subscribers. Instead, the Web company believes there is more to be gained by becoming a destination site providing content and e-commerce opportunities—not least with the opening of Virgin Megastore Online in the US earlier this week. "Virgin Net is focusing on entertainment and leisure," said a spokeswoman. "That's what people come to Virgin for -— music and travel." The shift in emphasis by such a well-known service provider could well be mirrored elsewhere in the industry although exactly who might be next is anyone's guess. But with the Net industry in the UK on the brink of yet another Freeserve-style revolution as service providers such as X-Stream Networks and Screaming.Net offer subscription and toll-free Net access, Virgin's decision to focus on content and e-commerce should not really come as a surprise. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.