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LineOne gunning for AOL UK

New MD has £12m to spend on knocking the giant ISP off its perch

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The MD of UK online service provider (OSP), LineOne, is gunning for AOL UK. Ajay Chowdhury, who has only been in the job for two weeks, said he had AOL UK in his sights and that LineOne was well placed to knock it off its perch and become the UK's leading OSP. Outlining his hopes for the next year, he said that LineOne now had more than 200,000 registered members. No doubt his more aggressive stance was buoyed by a recent report in the Financial Times which said that while AOL was dominant in its home market, it was losing its grip abroad. "Outside the US…AOL has failed to build up [its]subscriber base… [and in the UK its] market share is less than 10 per cent," said the FT. Chowdhury was also quick to jump on AOL's indecision when it said it was committed to maintaining a subscription-based service while also trialing other pricing models. With £12 million in his pocket to invest in LineOne to give the service a real push, Chowdhury said he is relishing the next six months. ® Click here to email Tim Richardson

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