Feeds

Amazon ad campaign fails to impress

Well, we didn’t think much of it

  • alert
  • submit to reddit

The essential guide to IT transformation

Online bookstore Amazon.co.uk has made such an embarrassing stab at making itself sound hip and trendy it's enough to make you cringe. In a series of three radio ads a spokesman for Amazon.co.uk tries to find an alternative location to store its 1.5 million books. Bemused and slightly hacked off receptionists at Strangeways Prison, Heathrow Airport and Wembley Stadium try to explain to the annoying caller that their prison/hangar/sports stadium are unsuitable as a book warehouse. The sorry truth is, with-it Net company Amazon.co.uk keeps its books in an anonymous warehouse in Slough -- a town that has only marginally more of a personality than the semiconductor industry. The Register asked the man on the street - in this case a barber in Hampshire, called Nick, who's a dab hand with a cut-throat razor and listens to the wireless all day - for his opinion on the Amazon ads. He said: "It's not as if they're even witty." (We couldn't find a London cab driver to ask - Ed). Nuff said. ® Click here to email Tim Richardson

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?