Fujitsu leads Euro PC sales growth

The supermarket channel leads the way

Survey Europeans are buying more PCs than ever before, if the latest Dataquest figures are anything to go by. During the first three months of the year, European PC sales climed 20 per cent on the same period last year. Driving that growth were sales into the home -- while business-oriented sales grew just nine per cent, domestic sales rose 57 per cent. Compaq, Dell and IBM emerged as the top three vendors, but Dataquest hightlighted Fujitsu for special attention, thanks to its aggressive use of non-standard channels, specifically supermarkets. It saw growth of 46.9 per cent between Q1 1998 and Q1 1999, beating even the perenial fast-growing Dell, which notched up growth of 43 per cent. Germany remained the biggest market, scoring unit shipments of 1.6 million. The UK managed 1.4 million, France 895,000. That said, given the cutthroat nature of the German market, where users generally care far more about price than spec. (the home PC market here grew 109 per cent, compared to Britain and France's joint 75 per cent), and the fact that Germany has twice the population of the UK, that suggests Britain is still the best place to do business. ®

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