Feeds

Datrontech to bring Novell to the SME masses

Recruitment drive aimed at system builders

  • alert
  • submit to reddit

High performance access to file storage

Novell today added Datrontech to its list of UK distributors with the launch of its Novell Systems Partner Programme. The networking vendor spurned its existing distributors to appoint Basingstoke-based Datrontech to target an untapped market. It will sell Novell NetWare for Small Business and NetWare 5 products, and offer Novell upgrades to OEMs. Novell has chosen the UK as the first place to bring the channel programme to Europe. It was originally launched in the US earlier this year. The company is targeting Datrontech's 4000 system builders not currently using Novell's UK channel. This is the first time the two have worked together, with Novell snubbing its existing distributors Computer 2000, Azlan and CHS. It is also the first time system builders will be able to sell OEM versions of NetWare for Small Business and NetWare 5. Dustin Newport, Novell EMEA distribution sales manager, insisted there was no conflict of interest among its distribution channel regarding today’s appointment. "We have not had a programme to address this market before. The Datrontech decision was deliberate -- we wanted a clear distinction when selling these products to a new market and new customers," he said. Newport said this market was expanding rapidly thanks to companies finding it easier to buy plug and play components. The programme is largely aimed at tier three and four OEMs selling to SMEs. Datrontech said networking had become one way to bolster flagging margins for system builders. Fiona Squire, Datrontech UK business manager, also outlined plans to educate its system builder market. Training seminars are planned at the Novell site in Bracknell, showing how to install products onto servers. Three people will be appointed to the sales and marketing side to visit OEMs, and a new Web site will detail product availability and technical Q&As. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.