Feeds

Datrontech to bring Novell to the SME masses

Recruitment drive aimed at system builders

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Novell today added Datrontech to its list of UK distributors with the launch of its Novell Systems Partner Programme. The networking vendor spurned its existing distributors to appoint Basingstoke-based Datrontech to target an untapped market. It will sell Novell NetWare for Small Business and NetWare 5 products, and offer Novell upgrades to OEMs. Novell has chosen the UK as the first place to bring the channel programme to Europe. It was originally launched in the US earlier this year. The company is targeting Datrontech's 4000 system builders not currently using Novell's UK channel. This is the first time the two have worked together, with Novell snubbing its existing distributors Computer 2000, Azlan and CHS. It is also the first time system builders will be able to sell OEM versions of NetWare for Small Business and NetWare 5. Dustin Newport, Novell EMEA distribution sales manager, insisted there was no conflict of interest among its distribution channel regarding today’s appointment. "We have not had a programme to address this market before. The Datrontech decision was deliberate -- we wanted a clear distinction when selling these products to a new market and new customers," he said. Newport said this market was expanding rapidly thanks to companies finding it easier to buy plug and play components. The programme is largely aimed at tier three and four OEMs selling to SMEs. Datrontech said networking had become one way to bolster flagging margins for system builders. Fiona Squire, Datrontech UK business manager, also outlined plans to educate its system builder market. Training seminars are planned at the Novell site in Bracknell, showing how to install products onto servers. Three people will be appointed to the sales and marketing side to visit OEMs, and a new Web site will detail product availability and technical Q&As. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.