Feeds

May the fourth be with you

Star Wars Web sales go into orbit

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

As online stores began flogging Star Wars merchandise yesterday seconds after the embargo was lifted at midnight, many stores have reported a brisk trade in intergalactic toys. According to a report by the venerable CNET, the official Star Wars store -- Mos Espa Marketplace -- was overwhelmed by a "phenomenal' increase in traffic". Mos Espa Marketplace is only place on the Web where people can buy pukka Phantom Menace merchandise. But is The Register alone in thinking that George Lucas missed a heaven-sent marketing coup? Sale of merchandise for Star Wars Episode I: The Phantom Menace went on sale yesterday -- May 3rd. If Lucas had waited another 24 hours, it would have been today -- May 4th. We know it's a cheap shot but it made us laugh. May the fourth be with you. ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.