As online stores began flogging Star Wars merchandise yesterday seconds after the embargo was lifted at midnight, many stores have reported a brisk trade in intergalactic toys. According to a report by the venerable CNET, the official Star Wars store -- Mos Espa Marketplace -- was overwhelmed by a "phenomenal' increase in traffic". Mos Espa Marketplace is only place on the Web where people can buy pukka Phantom Menace merchandise. But is The Register alone in thinking that George Lucas missed a heaven-sent marketing coup? Sale of merchandise for Star Wars Episode I: The Phantom Menace went on sale yesterday -- May 3rd. If Lucas had waited another 24 hours, it would have been today -- May 4th. We know it's a cheap shot but it made us laugh. May the fourth be with you. ®