Feeds

Mirror Group launches free Net service

ic24 to bring Web to honest Yeomen of Britain. Or something like that

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

UK tabloid publisher Mirror Group today launched its promised free Internet access service. Dubbed ic24, the scheme was announced earlier this month to spoil the launch of a similar service by the Group's arch-rival, News Corp.'s tabloid, The Sun (see UK tabloid papers launch Web access for the masses). ic24 centres on a news-oriented portal site and offers an online betting service and links to BOL (Books Online), the e-commerce company that hopes to compete with Amazon.com. Interestingly, BOL's advertising highlights its Britishness -- ironic, given it is owned by German media giant Bertelsmann. The connection between the companies is also surprising given The Mirror's apparent fondness for anti-German headlines during international soccer tournaments. This could explain why BOL today announced that it "has teamed up with News International's new ISP, CurrantBun.com, to offer CurrantBun customers limited period discounts of up to 70 per cent off special titles", part of an "exclusive long-term relationship" between the two companies. The Mirror Group, meanwhile, claimed 50,000 readers had pre-registered for its service, which runs off a CD-ROM and provides news, sport and TV listings. Mirror Group CEO John Allwood claimed the launch of ic24 builds upon the Group's Mirror and Independent newspaper-based Web sites combine to form "the fifth most popular Internet destination in the UK", with 22 million page views per month. However, a swift check of the Audit Bureau of Circulation's Web site revealed the complete absence of Mirror Group sites from its official Top Ten UK sites listing, so you'll just have to take the Group's word for it, apparently. The Mirror Group's move follows The Sun's launch of its free Net access service and accompanying Web site Currantbun, Mockney rhyming slang for the paper's name, earlier this month. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.