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Atlantic PCs resurface with new owner

Sight & Sound pledges to turn the tide for off-the-page brand

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The Atlantic PC brand is to be resurrected by Midlands-based Sight & Sound Computers. Atlantic PC Systems, the line once sold by recently liquidated distributor Memsolve, was bought by the UK company earlier this month. Sight & Sound, owners of the SSC computer brand, said this week it expected the move to push the SSC group into the top 15 PC manufacturers in the UK. Nick Smith, SSC group MD, described Atlantic as "a good company that has been badly handled". He believed that with a strong name behind it, Atlantic would soon be brought back to life. "Atlantic has gone through a hard time, but it still has strong brand awareness. We have succeeded with the SCC brand -- we now ship 3000 units per month. Atlantic had slipped to only 500 shipments per month, but we believe we can bring that to 1000 units in three months' time, and over 2000 by the end of the year," he said. The Atlantic factory is based in Wales with 110 employees. The acquisition boosts Sight and Sound’s headcount to 158 in the UK. The desktop PC and notebook manufacturer is based in Bromsgrove near the M42, with offices in Birmingham and London. Smith declined to detail the price paid for Atlantic -– which keeps an 'Intel only' model -- but commented Sight & Sound had secured "a good deal". ®

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