Feeds

Free phone calls for UK this summer

Two schemes offer cost-free calling in exchange for ads

  • alert
  • submit to reddit

High performance access to file storage

Two schemes offering users free calls in exchange for listening to ads will start in the UK this summer. New phone company on the block, Freedom, looks set to pip BT to the post by offering the first nationwide system on 1 June. The scheme works by subjecting users to radio-like ads at the start of each call, then periodically bombarding them with other 10-second ads throughout their conversation. In the same month, BT will pilot its own service in the Tyne & Wear and Bristol areas. But this is not scheduled for the rest of the UK until later this summer. Freedom, a privately held phone company that Noel Edmonds has shares in, said its Free-to-Talk scheme could handle up to 2 million customers. The service will be offered in conjunction with fellow investors Energis and Siemens, according to today’s Financial Times. BT has teamed up with Swedish company GratisTel, which developed the idea. Yesterday it predicted its BT Freetime would appeal to kids – letting them chat to friends without running up huge phone bills. Although the little darlings will, of course, be subject to all manner of commercials advising them how to spend their pocket money. In return for completing a ‘lifestyle questionnaire’, users will receive a free number to dial and personal identity number to use before making BT Freetime calls. They can alternate between making normal paid or free calls, according to today’s Daily Mail. GratisTel has already launched similar schemes in Sweden, Denmark, Italy, Norway and the US. Advertisers include McDonald’s, CNN and Yahoo! No potential UK advertisers have yet been named. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.