Feeds

Free phone calls for UK this summer

Two schemes offer cost-free calling in exchange for ads

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Two schemes offering users free calls in exchange for listening to ads will start in the UK this summer. New phone company on the block, Freedom, looks set to pip BT to the post by offering the first nationwide system on 1 June. The scheme works by subjecting users to radio-like ads at the start of each call, then periodically bombarding them with other 10-second ads throughout their conversation. In the same month, BT will pilot its own service in the Tyne & Wear and Bristol areas. But this is not scheduled for the rest of the UK until later this summer. Freedom, a privately held phone company that Noel Edmonds has shares in, said its Free-to-Talk scheme could handle up to 2 million customers. The service will be offered in conjunction with fellow investors Energis and Siemens, according to today’s Financial Times. BT has teamed up with Swedish company GratisTel, which developed the idea. Yesterday it predicted its BT Freetime would appeal to kids – letting them chat to friends without running up huge phone bills. Although the little darlings will, of course, be subject to all manner of commercials advising them how to spend their pocket money. In return for completing a ‘lifestyle questionnaire’, users will receive a free number to dial and personal identity number to use before making BT Freetime calls. They can alternate between making normal paid or free calls, according to today’s Daily Mail. GratisTel has already launched similar schemes in Sweden, Denmark, Italy, Norway and the US. Advertisers include McDonald’s, CNN and Yahoo! No potential UK advertisers have yet been named. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.