Feeds

Free phone calls for UK this summer

Two schemes offer cost-free calling in exchange for ads

  • alert
  • submit to reddit

Intelligent flash storage arrays

Two schemes offering users free calls in exchange for listening to ads will start in the UK this summer. New phone company on the block, Freedom, looks set to pip BT to the post by offering the first nationwide system on 1 June. The scheme works by subjecting users to radio-like ads at the start of each call, then periodically bombarding them with other 10-second ads throughout their conversation. In the same month, BT will pilot its own service in the Tyne & Wear and Bristol areas. But this is not scheduled for the rest of the UK until later this summer. Freedom, a privately held phone company that Noel Edmonds has shares in, said its Free-to-Talk scheme could handle up to 2 million customers. The service will be offered in conjunction with fellow investors Energis and Siemens, according to today’s Financial Times. BT has teamed up with Swedish company GratisTel, which developed the idea. Yesterday it predicted its BT Freetime would appeal to kids – letting them chat to friends without running up huge phone bills. Although the little darlings will, of course, be subject to all manner of commercials advising them how to spend their pocket money. In return for completing a ‘lifestyle questionnaire’, users will receive a free number to dial and personal identity number to use before making BT Freetime calls. They can alternate between making normal paid or free calls, according to today’s Daily Mail. GratisTel has already launched similar schemes in Sweden, Denmark, Italy, Norway and the US. Advertisers include McDonald’s, CNN and Yahoo! No potential UK advertisers have yet been named. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.