AMD marketing budget higher than Intel's
Strange, but true
A close examination o the annual results of Intel compared to its closest competitor Advanced Micro Devices (AMD) has revealed a strange but true fact. While Intel is seen as being a bit of a marketing genius, somehow turning the world round into accepting its microprocessors, mainly through its Intel Inside programme, the actual facts differ from this picture. In fact, AMD has spent more on marketing than Intel in the last year, as a proportion of its spend. Intel only spent 11.7 per cent on marketing, which includes the Intel Inside programme, compared to AMD, which seems to have spent 16 per cent compared to its revenues. This is a bit astonishing really. It's the difference between a shark and a minnow. ® RegiStroid .333 A shark starts off minnow sized but unlike a minnow can attain great proportions. Unless it's eaten by a turtle, of course.
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