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Intel re-jigs Celeron plans in favour of Pentium IIIs

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The Great Satan of Chips has decided, after its aggressive burst of anti-AMD, Cyrix, Rise and IDT price bombing to re-adjust its sights. The company will now slash prices of Pentium IIIs between now and September, introduce new product offerings and attack its competitors on all pricing fronts, according to prices we revealed last Saturday. The move is part of an egregious plan by Intel to own the entire market, in the face of threats from clone x.86 manufacturers. It has used every means at its disposal, including dedicated spin doctors, to push its case. The US federal trade commission (FTC) is expected to pardon Intel for all misdeeds past and future, in the next few days. In the last year, its retail share of the x.86 market dropped by 10 per cent after its initial Celeron bombed. Now, Intel will introduce a huge marketing spend, starting in June, and based on its future Coppermine technology to explain to its customers why they should buy its, rather than other company's CPUs. However, as reported here earlier today, AMD, Rise, IDT and NatSemi-Cyrix are unlikely to take the marketing attack lying down, and instead will aggressively position their products as the basis of almost free PCs. ®

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