Vodafone takes on One-2-One in cut price mobile war

Orange and Cellnet expected to enter fray next week

The war over dirt cheap mobile phone calls has just got messier, with Vodafone slashing charges to match rival One-2-One. The UK's largest mobile phone operator yesterday announced plans to offer 250 minutes of free calls to subscribers to its £24.99-a-month service, instead of 180 minutes. Vodafone laughed off accusations that the offers were in response to One-2-One's cuts earlier this week. But it will be matching One-2-One's off-peak charges until October. New subscribers are being offered the company's local call saver option free until that date -– where off-peak calls cost 2p a minute. Peak rates have been cut by an average of 12 per cent, amid company claims that users will save £151 a year, according to today's The Guardian newspaper. Fellow rivals Cellnet and Orange are yet to respond, but earlier this week Orange said it would be very likely to match One-2-One's budget tariffs. ®

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