Feeds

Amazon sues Amazon 3

Microsoft-style tactics threaten 28-year-old business, says litigant, why shouldn't we fight?

  • alert
  • submit to reddit

Seven Steps to Software Security

Update The legal action launched by independent Minneapolis-based based Amazon Bookstore against the rather larger Amazon.com continues to provoke debate among Netizens and Register readers. In particular, we were pleased to receive a note from Diana Lynn, one of the store's founders, putting the Amazon Bookstore side of the story, as distinct from the lawyers' spiel. "I have always believed that Amazon Bookstore of Minneapolis should have taken issue with Amazon.com a long time ago for being/acting completely unaware and unthinking about the business reputation and good will of a bookstore over 28 years old," Lynn writes. "I have thought the behavior of the Internet company reprehensible in their complete inability to see whose toes they might be stepping on when creating a business name-identity that would follow the Microsoft strategy of business growth and saturation bombing. "I have wondered what would have ever happened if Amazon Bookstore would have gotten on the Internet no matter what domain name [it used] and still have kept the same business identity. Well, there goes a thirty year old national identity." As for the store's contents, she says, "yes, Amazon Bookstore carries books for and about lesbians but there are also textbooks used by university classes, books on motherhood and raising children, and religion and cooking and and and... Amazon Bookstore is a full service small bookstore, you don't exist as a business that has done nothing except grow into bigger and better spaces for 30 years by catering to only a five per cent general population base which then translates into even smaller consumer base." Clearly, the case raises some difficult issues of who owns a name, and recalls the time the Beatles successfully sued Apple for trademark infringement, claiming that Apple's computers use as a music-making tool conflicted with the band's well-established Apple record label. It's hard to accept Amazon.com is trading on the Amazon Bookstore's name, as the Beatles claimed Apple was doing in respect to their label, but perhaps it should have confirmed that there wasn't another Amazon out there trading in the same area. Though the Amazon Bookstore should have trademarked its name early on, as a search of the US trademark database suggests it failed to do. That would have strengthened its current case. Meanwhile, we await Amazon.com's response to the legal action with interest. ® Add your own comments to this story on The Register message board

Boost IT visibility and business value

More from The Register

next story
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.