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Evesham takes PC price war below £300 mark

Cut-price PC not a response to Dixons, assembler claims

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System builder Evesham Micros will join the PC price race this month with a sub-£300 PC. The new Zydec range, with Intel Celeron 300MHz CPU, 32MB RAM, 4.3GB hard drive and 4MB video RAM with 32x CD-ROM drive, will start at £299 including VAT. The price does not include a monitor. Evesham says the range will be aimed at second-time buyers or those wanting upgrades. The Zydec range will be sold mainly through Evesham's Web site. Available from 26 April, the line will go to £1199 including VAT for a model with 500MHz Pentium III. It will also be available with 366, 400 and 433MHz Celeron, 400MHz Pentium II, or 450MHz Pentium III chips. The Midlands-based company said it would offer free email technical support, but otherwise would keep costs to a minimum. Telephone support will cost 50p per minute, with return to base warranties to avoid the costs of sending technical staff out to customer locations. Luke Ireland, Evesham Micros director, said the move was not a response to Dixons' bargain basement deal over Easter, where the retail giant offered Patriot MII 300 computers at £399 including VAT. "We have been planning this range for some time. It is designed for customers who already have a PC or want to upgrade but don’t want to buy the whole computer package. It is also perfect for Internet use," he said. ®

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