Feeds

Apple brings Beetle man on board

Ex-Volkwagen marketing chief to oversee Apple ads

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Apple has confirmed it has brought ex-Volkswagen US marketing chief Steve Wilhite on board as the company's head of marketing, according to the San Jose Mercury. Wilhite's move to Apple was mooted earlier this month. His claim to fame is his role as the guy who spearheaded Volkswagen's introduction of the new Beetle, heralded a design classic (even if it is only a Golf with a new shell) and winner of numerous advertising awards. Wilhite will take over day to day running of Apple's marketing efforts and report to interim CEO Steve Jobs, who has so far been handling that side of the business personally. ®

Secure remote control for conventional and virtual desktops

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.