BT enlists help of ugly little bald chap for TV ads

It was never like this in Bob Hoskins’ day

  • alert
  • submit to reddit

New hybrid storage solutions

UK telecomms behemoth, BT, is online for a close encounter after employing a being from another planet to help market its services and products. No, we’re not talking about Chris Evans. ET -- the extra terrestrial star of the movie that shared his name -- is to feature in a £60 million ad campaign for the telecomms giant urging people to "stay in touch." The bog-eyed rubber-faced creature with a neck that looks like an elephant's trunk (Hmm, thought you said this wasn’t about Chris Evans - Ed) will urge people to use email and the Internet -- as well as the phone -- to "stay in touch." In a twist that can only be explained by some paranormal interference, ET won't be uttering the immortal line from the film -- "phone home." It seems BT's advertising supremos think that such an obvious link would be, erm too obvious, so they decided instead to ditch this famous phrase in favour of something a little less catchy. "BT today is so much more than a telephone company and we have so much more to offer to all the citizens of the new communicating society," said Bill Cockburn, group MD BT UK. "When ET was first on Earth he was only able to 'phone home'." "As we enter the 21st Century, we provide many other options to stay in touch, be it through, data transfer or multimedia," he said. In that case, perhaps someone should say: "ET, fax off." BT would not comment on rumours that two alien survivors of the Roswell incident had been offered the job first but lost out after holding out for a higher fee. ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story


Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.