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IBM to offer entire range direct via Web

Takes leaf out of Dell's book

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IBM has confirmed it will sell its entire product range over the Internet from next month. Big Blue is due to unveil the Web site, code-named Project Odyssey, in May. The project, only for the US at present, may swell IBM cybersale coffers to around $15 billion, according to Business Week magazine. The site will target small businesses and consumers. There are no plans as yet to bring it to Europe, according to IBM. IBM is no stranger on the on-line business, currently selling its Aptiva PCs and one ThinkPad laptop through its Web site. Last year it netted over £3 billion through flogging kit over the Internet. ®

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