The Register® — Biting the hand that feeds IT

Embarcadero drops direct-only sales strategy

Opens doors to resellers across Europe

Tune into our application security webcast, click here

Embarcadero Europe has abandoned its direct-sales only strategy in the UK and Ireland. The database and software tool maker this month got the green light for its first channel programme in Europe. In a statement yesterday, it claimed resellers would net around 30 per cent commission on sales of its products. Embarcadero Europe, a division of US-based Embarcadero Technologies, was offering resellers version 5 of its database administration tool, DBArtisan, its database design and build tool, ER/Studio, and integrated development tool, Rapid SQL. Embarcadero director Terry Rollo said: "While channel revenues and margins are being threatened as a result of moves by many companies towards a more direct sales model, Embarcadero is looking to increase its channel activity." Databases covered by newly released DBArtisan 5 include Oracle, Microsoft SQL Server, IBM DB2 and Sybase. It also supports the Tivoli Enterprise framework. ®

Join our expert panel in discussing application security

Don’t Miss

Win a Samsung C6625!

Reg Lucky Draw Windows Mobile handsets up for grabs

Palm_Pre_001_SMIs your cameraphone an oxymoron?

Pic Review iPhone 3G v iPhone 3GS v Palm Pre

Reg black vulture logoReg Mobile and Wireless newsletter is go! go! go!

Site news Email-tasm

Sign up, sign up for The Register IT security newsletter

Narrowcasting for the email classes