Feeds

India's billion thinks Compaq is DeskPoor

Imagine what the situation is like in Nigeria...

  • alert
  • submit to reddit

Internet Security Threat Report 2014

A year ago From The Register No. 72, 6 April 1998 Compaq’s cheapo PC for second and third world consumers, the DeskPoor 1000, has provoked a heap of indignation in India. The sub-$1,000 200MHZ Pentium PC incorporates obsolete technology, and does not include the price of the keyboard, the mouse and the monitor, critics say. But the outrage is somewhat synthetic. "Obsolete" seems to revolve around an old copy of Windows 95 and the use of EDO RAM, rather than SDRAM. Hardly, a hanging offence, The Register thinks. But by accusing Compaq of "dumping" obsolete technology, the critics are playing up to India’s highly-developed chauvinist sentiments. Compaq’s Indian critics are of course rival PC manufacturers. And they are doing their best to undermine Compaq India’s advertising blitz for the DeskPoor. They say the $995 price point is misleading. Of course it is. But surely, Indian punters can work this one out for themselves. In the UK, a couple of years back, Compaq ran a similar campaign for the sub-£1,000 server, also sans keyboard and monitor. Elonex and other companies complained to the Advertising Standards Authority, the regulator of such matters in the UK. We can’t remember what the outcome was. But we are confident that Compaq had moved onto the next price point, the next campaign, by the time the ASA concluded its deliberations. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.