Feeds

Intel Celeron under threat from NatSemi-Cyrix front

Company to unveil x86 chip to drive down prices more

  • alert
  • submit to reddit

Internet Security Threat Report 2014

A year ago From The Register No. 72, posted 6 April 1998 The future of Intel's Celeron chip looked even shakier today as National Semiconductor, which bought Cyrix last Autumn, announced a processor which could make PCs cost as little as $450. Celeron, a cut down version of the Pentium II without on-cartridge cache, is due for roll out in just over a week, but NatSemi-Cyrix will, later today, introduce a highly integrated processor expected to be in production by this time next year. Brian Halla, CEO of National Semiconductor, will announce further details of the processor at a conference in Arizona today. It is expected to include integrated graphics functions, be available in a small form factor, be a low power device, include soft modem firmware, Ethernet and other functions, using as many as a 100 million transistors. As reported here after last year's Comdex/Fall in Las Vegas, NatSemi-Cyrix has its eyes on the low-end market. It is already producing a range of cut-price machines in a US supermarket chain, sold at give-away prices and intended to pull customers into the shop to buy other goods. While Intel still maintains there is a large market for high-end processors, most industry observers see the introduction of the Celeron as a way to address a high volume, lucrative, entry-level market. Last week, The Register reported that NatSemi-Cyrix was concentrating on fighting at that end of the market, and one AMD executive said that between them, the clone-makers could capture as much as 75 per cent of retail business from Intel. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.