Pino Computers, the PC component distributor, has gone into administrative receivership. Vincent Simmons and Alan Tomlinson, from AH Tomlinson, were appointed administrative receivers at the Manchester-based outfit on 23 March. This leaves only two other components distributors in the Manchester area: CCM and VIP Computer Centre. £9 million Pino was started in 1992 and had around 30 employees. Brent Cutler, managing director of CCM, said price wars were raging in the sector, but companies could not survive on offering cheap prices alone. "Distributors have to concentrate on customer service. That's why CCM doesn’t suffer from margin pressure," he said. Pino's fall follows last month's collapse of another distributor based in the north west, Memsolve, which went into administration owing around £4 million. ®