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Morse hit by dodgy spelling

Meaty Morsel should change its name to Choosy Channel Chunks, perhaps

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Every once in a while art imitates life in the most bizarre fashion. A report in today’s Financial Times - revered by many as the bastion of rock-solid business journalism – into the recent float by UK reseller Morse, provides a useful illustration. Commenting on the failure of Morse stock to set the market alight, the FT article said Morse has a perception problem. “The main drag could be described as a ‘smaller companies effect’,” it said. It went on to compare Morse with Compel and note that UK channel behemoth, Computacenter, suffers from no such syndrome. This was obviously a concept close to the heart of the FT, as it went on to refer to Morse as Morsel – we kid you not. “Some institutions started to compare Morsel to SmallCap computer group Compel,” it said. It’s never a good day when you find out people think of you as little more than a tasty bite-sized snack. ®

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