Feeds

Alpha Processor Inc ramps up anti-Intel battle

Marketing blitz set to start

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

The signs are that Alpha Processor Inc, a consortium backed by Samsung, is beginning to take on Intel at its own game. The company has posted a marketing document on its site here which outlines its future strategy. According to Jeff Borkowski, VP of business development at API, the consortium will exploit the market outside of Compaq and focus its energies on Linux, NT server, digital content creation and MCAD. He said: "Samsung is making significant investments in copper, SOI and flip chip technology which will enable us to continue to deliver the fastest Alpha processors in the market. We have an Alpha architectural license (sic) that enables us to design low cost, yet high performance Alpha processors for specific markets." API will roll out a series of promotions. It has hired spin paramedics Miller Shandwick, and a series of other marketing companies to promote its systems. At the same time, it has rolled out its global service organisation and has hired Linux pundit Rich Payne as well as ex-Compaq exec Jim Snyder. Later on today, API will kick off its benchmarking programme on its Web site. It is positioning systems against Intel Xeon machines and claims they are comprehensively outgunned. ®

Remote control for virtualized desktops

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.