Samsung to pick's brains, officially parachutes in 'advisors' to aid Samsung's Korean online sales

Samsung's Korean retailing division has formed a partnership with to speed the Internet bookseller's move into the Korean market. The deal specifically relates to providing its retail services through Samsung's Internet shopping site. will also "pass on its online sales expertise", shorthand presumably for telling Samsung's people how to market books online. A Samsung representative also said the company hoped the current alliance would be expanded to allow it to take a 50 per cent stake in an Korean subsidiary should the bookseller ever decide to form one. However, he admitted that the company had no idea when -- or even if -- had such a move in mind. ®

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