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The growth of subscription-free Internet services is spreading faster than bugs in a Petri dish. Electronics Boutique (EB) - which sells computer software and video games - announced today that it too was to launch such a service. Called In2Home it is no doubt aimed at tech-heads keen to be linked to the trendy retailer. The In2Home service, due to go live next month, will be provided by Scottish Telecom, which owns Demon Internet, Scotland On-Line and Prestel On-line and is a subsidiary of Scottish Power. As well as providing free content such as local listings, features, and competitions, and a free technical helpline to get users up and running, it's also planned to provide a link to EB's own Web site, which is expected to go live later this year. With more than 600,000 loyalty card owners and 180 stores nation-wide, EB is hoping its unique branding will help make its new venture a success. EB will also receive a royalty from Scottish Telecom based on the total number of users signing up to the service through EB stores. ®

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