Feeds

Consumer bulk buying to rattle channel’s cage

Web-based purchase plan seeks big discounts by going direct

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

The dealer channel is under fire from a US company planning to use consumers’ combined demand to win big discounts from manufacturers. Called Accompany, the idea behind the initiative is simple and can be effective. Customers will be invited to register at a Web site and use the power of bulk purchasing to go direct to the manufacturers of a wide range of consumer goods, bypassing the channel and - in theory - paying less than if they bought on the high street. Computer hardware and software will be the first things to be hit by this outbreak of consumer power. Accompany will advertise the products’ starting prices and as more people subscribe to the service these prices will fall as economies of scale come into play. Based in the US, Accompany has designs on coming to Europe. It is set to set to launch in April - the company’s chief executive, Jim Rose, said this was due to the site being flooded with requests to join from consumers. "The situation, as we see it, is like a party. When we realised how many people were coming, and that they had invited all their friends, we decided we had better get more chips and beer," he said. After its assault on IT, Accompany will be turning to other electrical goods, such as washing machines, fridges and so on. ®

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.