Feeds

Consumer bulk buying to rattle channel’s cage

Web-based purchase plan seeks big discounts by going direct

  • alert
  • submit to reddit

Intelligent flash storage arrays

The dealer channel is under fire from a US company planning to use consumers’ combined demand to win big discounts from manufacturers. Called Accompany, the idea behind the initiative is simple and can be effective. Customers will be invited to register at a Web site and use the power of bulk purchasing to go direct to the manufacturers of a wide range of consumer goods, bypassing the channel and - in theory - paying less than if they bought on the high street. Computer hardware and software will be the first things to be hit by this outbreak of consumer power. Accompany will advertise the products’ starting prices and as more people subscribe to the service these prices will fall as economies of scale come into play. Based in the US, Accompany has designs on coming to Europe. It is set to set to launch in April - the company’s chief executive, Jim Rose, said this was due to the site being flooded with requests to join from consumers. "The situation, as we see it, is like a party. When we realised how many people were coming, and that they had invited all their friends, we decided we had better get more chips and beer," he said. After its assault on IT, Accompany will be turning to other electrical goods, such as washing machines, fridges and so on. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.