Feeds

AOL Europe fights back against free ISPs

Plans revolve around new Portal strategy

  • alert
  • submit to reddit

The essential guide to IT transformation

AOL Europe has take off the gloves and come out fighting against subscription-free Internet service providers. Stung by the phenomenal growth of free ISPs in the UK AOL Europe is worried that this same model could be replicated throughout Europe in a domino-like chain reaction that would jeopardise its position as a subscription service. Of course, executives at AOL Europe have stopped short of saying this is why they went on the offensive today at a pre-CeBIT press conference outlining a raft of new initiatives designed to show that AOL is an aggressive player in the marketplace. But they are worried -- that much is true -- especially if you believe the adage that the best form of defence is attack. Instead, spokesman Stephan Naundorf admitted that the more aggressive stance was due to a more "competitive marketplace" that was "heating up". On more than one occasion he denied any suggestion that AOL Europe is reeling from the pressure of upstart ISPs. But the strength and tone of today's announcements suggests that something isn't quite right. Among the new initiatives unveiled by president and CEO Andreas Schmidt, AOL Europe intends to introduce a new portal strategy aimed at generating a greater share of advertising revenue. He said that AOL and CompuServe would remain separate and distinct brands served by combined business support functions. AOL will continue to serve mass-market home users while CompuServe will increasingly be focused on vertical business and professional audiences, said Schmidt. He also renewed calls for telcos to offer flat-rate charges for Net access to help "accelerate Europe's emergence as a leading Internet power". And since this is only ever likely to happen -- if ever -- by legislation, he's also offering AOL Europe's services to politicians throughout the Europe as a way of educating out-of-touch MPs about the benefits of the wired world. "Now, AOL is poised to lead Europe into the next stage of mass-market growth and acceptance, driven by our superior value and a powerful growth strategy based on a tested business model," said Schmidt. "At the same, we will continue to push for policies and a business environment that will allow Europe to realise its potential as a competitive, modern 'Net-centred' economy." ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.