Feeds

Intel the Chipzilla just naive about PSN

Not a Satan, more a slave to size

  • alert
  • submit to reddit

Intelligent flash storage arrays

Opinion Our latest revelation about the ID number being embedded in all types of PII .25 micron cores apart from Tillamook, this time came from a deep throat, well inside the Intel Corporation. (Story: Unique serial number exists in all .25 micron Intel chips) It appears that the number is there because the Corporation was concerned about people re-marking chips. It became a feature because someone thought: "Hey let's help out the cosmos and announce it along with the Pentium III-Katmai. We won't bother switching it off this time round, and won't the world think we're wonderful." That puts the existence of this serial number into the category of PR cock-up rather than conspiracy. Here we have an example of management by internal meeting, committee and memorandum. Little people inside Intel might have warned it that switching the PSN on was a huge PR gaffe. But the neurons at the end of the tail found it hard to get the neurons between its ears interested. Serial numbers, per se, are not dangerous things. We've got dozens in our wallet and dozens more dotted around the house. Intel is such a huge corporation and is so concerned with staring at its own navel that it doesn't realise that others, the Intel Outsiders, might see it quite differently. If you're a small furry creature on a road and a lumbering juggernaut is bearing down on you, the question of intent to destroy your tiny, vulnerable existence doesn't come into it. The juggernaut can't help itself. That's why big multinationals, of whatever nature they are, need close scrutiny. Intel's market cap, for example, dwarfs many countries' GDPs. Intel's activities need observing because it is so huge. Chipzilla simply fails to see the effect of its actions on the rest of the universe as it lumbers about. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.