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Gelsinger “brains” behind shipping chips with PSN on

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We're glad we didn't ask "Kicking Pat" the obvious question

By Mike Magee • Get more from this author

Posted in Business, 12th March 1999 16:13 GMT

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At an Intel lunch at its Intel Developer Forum two weeks ago, Pat Gelsinger admitted he was the brains behind shipping the Katmai-PIII with the ID number switched on. We were interested in this PR disaster. Sometimes, to outsiders like us, Intel seems like a lumbering dinosaur where the brain doesn't know why the tail is twitching. We said, at the time, this was a PR gaffe, rather than an error, per se. We quizzed Gelsinger about the PR disaster, specifically. Said Gelsinger: "That was my idea." Was it also his idea to ship PIIs with the serial number switched on, we wonder. ®

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