Feeds

End of the line for Apricot UK

Mitsubishi cans PC sales and development

  • alert
  • submit to reddit

Build a business case: developing custom apps

Mitsubishi will stop making and designing PCs in the UK from June, resulting in an extra 200 job losses. The Japanese manufacturer said yesterday it would stop the PC hardware design and manufacturing business of Apricot Computers, a division of Mitsubishi Electric PC. In a letter to resellers from the president of Mitsubishi Electric PC Division, Dr Peter Home, the company blamed poor margins. It stated: "As an active reseller within the UK market you will know only too well how difficult it has become to maintain acceptable margins on hardware alone, and despite some notable successes in recent years we cannot ignore the financial pressures that have been mounting. In simple terms, the economies of the situation make it a necessary step." Peter Crane, marketing manager at reseller PSM Micro Computers, said: "It is very sad to see them go. We found them a very professional company. It marks the end of an era – the last UK player who was present in the early days of the PC." The Mitsubishi statement went on to say that making profit on hardware was now the sole preserve of either the biggest or specialist niche organisations. A separate statement issued by the company said the Glenrothes, Scotland factory would be sold or closed by the end of June. The Birmingham-based R&D, PC sales and marketing operations would also be shut by the same date. This will result in 200 jobs lost, in addition to the 200 announced in January. Mitsubishi said it would concentrate it efforts on the Internet and software integration. The company said it would continue its support services "for the foreseeable future." Reseller issues such as technical support, warranty and spares would be addressed "as a matter of priority." It does not affect Mitsubishi Electric’s PC customers in Japan, who will continue to be provided with PCs and servers under the Apricot brand name. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?