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Executives from Samsung Semiconductor said today that it was branding its DRAM as retail goods, first in the UK, and then throughout Europe. Adrian Elms, senior sales manager at Samsung Semi UK, said: "There's been a divergence of memory in the marketplace, some of which is not quality product. We've done a lot of market research and recognise that after market is a considerable business." He said that Samsung will supply a range of packages aimed at retail outlets and also for the corporate upgrade marketplace. "Why buy third party memory when you can use what the OEM does," he said. The memory will be fulfilled in the UK by Just Rams and will come in configurations between 32Mb and 128Mb SDRAM. Samsung will also take the same approach to memory for digital cameras, said Elms. He confirmed that Samsung is preparing a big push on the Alpha microprocessor front and that Microsoft will have Win2000 for the platform. "This [Alpha] will be an opportunity for us, particularly at the server end," he said. "Alpha can be clustered very efficiently." ®

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